This project was part of a broader digital transformation led by John Weston Group, covering strategy, UX, development, branding, and marketing production. My role focused on crafting the visual layer of the product, translating strategy and UX foundations into a polished, engaging interface with thoughtful motion and interaction.

I was brought into the project at a late stage with a limited deadline and asked to refine and elevate the existing direction by reworking the layout and visual design my focus was on moving away from strict separated sections toward a more fluid continuous storytelling experience with smoother transitions and a sense of flow throughout the page I introduced a lighter floating composition style improved visual rhythm and added studio inspired illustrative elements to bring freshness and reinforce the artistic character of the brand while keeping the interface clear and usable the result was a more cohesive immersive experience that feels like one continuous narrative rather than distinct blocks while still supporting the functional requirements of a modern ticketing platform.